welcome to The soul-inspired ceo
Your ticket to 6-figure entrepreneurship
A high-touch, 90-day program for ambitious professionals ready to stop building someone else’s dream and become the CEO of their own.
Hosted by: DeAnna Crawford — Speaker, Founder, Reinvention Strategist
What if work felt like play?
You’re capable, driven, and “successful” on paper, yet capped by a paycheque, a calendar you don’t control, and work that doesn’t light you up.
The Soul-Inspired CEO is your step-by-step path from employee → entrepreneur, with modern strategy, compassionate accountability, and AI-powered shortcuts that save you time, money, and energy.
You don’t need permission. You need a roadmap. This is it.
Ready to Build a Business That Feeds Your Soul?
Introducing The Soul-Inspired CEO
The Soul-Inspired CEO is a 12-week program designed to help you transition from employee to empowered entrepreneur. You’ll create a business that aligns with your energy, purpose, and lifestyle without burnout, tech overwhelm, or second-guessing yourself.
With step-by-step guidance, live coaching, and AI-powered tools, you’ll launch your offer, build your systems, and finally step into the freedom you’ve been craving.
Who This Is For
The Soul-Inspired CEO is designed for ambitious professionals who are ready to stop surviving the grind and finally step into a business that feels like freedom.
You feel stuck in the 9–5 cycle — capped salary, no equity, long hours, and the sense that life is passing you by while you’re stuck in a role that doesn’t light you up.
You’re exhausted from burnout — the Sunday dread, the stress that follows you home, and the quiet fear that if you don’t change, your health and happiness will pay the price.
You know you’re capable of more — you see your skills, passions, and drive being underutilized, undervalued, and underpaid, but you don’t know how to turn them into income.
You crave freedom and impact — more time with family, the ability to design your own schedule, and work that feels like play rather than obligation.
You’re done with “what ifs” — you’re ready to stop doubting, stop waiting for permission, and start building something that excites you and puts you back in control.
If that’s you, this program was built for you.
By Week 12, you’ll have:
A validated business model aligned to your strengths, values, and market demand
A signature offer packaged, priced, and ready to sell (service or hybrid)
A 1-page website (or landing page) with scheduling & payments connected
A lead engine: an automated process for attracting & nurturing leads
Your launch plan & calendar (full training that takes you from idea to launch in 90 days)
Sales assets: DM/email scripts, social media strategy, strategy call training
A 90-day post-launch growth plan toward consistent $5–10k months
Confidence using AI as your co-pilot (prompts, workflows, automations)
Why This Works (and What Makes It Different)
Most programs either flood you with theory or push you to hustle harder. This is different.
Whole-Human Business
We design a business that fuels your bank account and your soul—aligned to your energy, values, and life design.
Tangible Deliverables
By Week 12, you don’t just leave with “ideas.” You leave with a business launched, an offer built, and systems running.
Modern Tools That Save Time
We leverage AI workflows and simple automations so you work smarter, not harder. No tech rabbit holes, no overwhelm.
Life-First Design
Your business is built around the life you want to live—not the other way around.
Results You Can Expect
Here’s what shifts when you step into The Soul-Inspired CEO:
❌ Confusion → ✅ Clarity: You’ll know exactly what you’re building, who it’s for, and how it makes money.
❌ Overwhelm → ✅ Simple Systems: Streamlined processes that free up time and energy.
❌ Doubt → ✅ Proof: Your first clients, your first sales, and the confidence that comes from action.
❌ “I should” → ✅ Aligned Action: Work that feels like play and a business that actually excites you.
The 12-Week Road map (idea → launch)
Phase 1 — Find & Validate (Weeks 1–2)
Discover What Lights You Up
Match your skills to real problems people want solved
Find out what your dream clients are looking for
Phase 2 — Brand & Position (Weeks 3–4)
Create a brand that feels like YOU
Write your promise — what you help people do
Use AI to help with your brand voice, words, and ideas
Phase 3 — Offer & Pricing (Weeks 5–6)
Design your signature offer + deliverables
Choose pricing & simple payment plan; pre-sell strategy
AI assists: offer outlines & client journey
Phase 4 — Audience & Assets (Weeks 7–8)
Build a 1-page site/landing page (copy + layout)
Create a "freebie" (lead magnet)that brings people to you
Set up social media and marketing platforms
Phase 5 — Launch & Sales Plan (Weeks 9–11)
Share your story on social media with confidence
Paid ads training
AI assists: 30-day content calendar, email sequence, and automation
Phase 6 — LAUNCH & Scale (Week 12)
Share your story on social media with confidence
Announce your new business in a way that gets people excited
Start earning moola!!
What’s included
Weekly Live Group Coaching (12x)
strategy, hot seats, and clear next steps
Implementation Labs (6x)
build-with-me sessions
(site, offer, emails, systems)
Reviews & Feedback
offer, page, lead magnet, and scripts get eyes on them
Template & SOP Library
proposals, onboarding, invoices, launch checklists
AI Prompt Vault (100+)
audience research, copy, content, SOPs, analytics
Private Community
high-caliber peers, accountability, wins
The invitation
Reinvention doesn’t have an age limit. It has a starting point—and it’s always now.
If you’re ready to stop playing small and build a business that feels like freedom: